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Channel Marketing Specialist

Location: Shanghai, 31, China 
Req ID: JR-0000040241

Description

Specialist 3, Channel Marketing
Location: Shanghai
Req ID: JR-0000040241
 
Western Digital®
We deliver the possibilities of data. YOU define what’s possible.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES:
 
  • Build the marketing strategy for the Enterprise and EIS business to support the growth plans for the business, and manage the execution of marketing activities by working closely with relevant parties.
  • Ensure integrity of China commercial contacts database, including EIS, Enterprise business and support development of a strategy for Marketing Data Pool, as the ambassador of Marketo administrator.
  • Manage the execution of digital marketing events and activities, e.g. leads generation program, webinar, e-blast etc.
  • Assist China marketing enterprise team to coordinate events, marketing communications, collateral management, OEM marketing, channel marketing and digital marketing.
  • Support quotes sourcing, and eventual purchase order and contract administration
  • Track/record/ follow up China Commercial Channel Marketing OPEX spending & MDF.  (Current L-SanDisk MDF, and will expand to WDC MDF in the end.)
  • Manage giveaways and collaterals, from sourcing to quotes, to production, localization and distribution
  • Liaise with corporate marketing team on branding guidelines China-wide graphic design needs where necessary
  • Where necessary, coordinate efforts of third party marketing services providers such as creative agencies, events agency and suppliers
  • Keep China channel marketing activities trackers & coordination in administrative works
  • Assist marketing manager for other stuff
     
     
    ABOUT WESTERN DIGITAL
    Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions. Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess.