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Specialist 2, Digital & Social Media

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Location: Shanghai, 31, China 
Req ID: JR-0000037190

Description

Work with the China corporate manageer, corporate team and the local agencies to execute PR, social media and digital marketing activities in China referencing Western Digital’s corporate communications strategy, with supporting tactics that are executable and within budget.Educate internal stakeholders on PR and digital marketing best practicesLeverage key media, social channels and digital media to drive awareness and consideration for key Western Digital products while building trust in the brand.Review/edit/localize press materials and social postsDevelop and optimize awareness, engagement and follower growth campaigns.Analyze, adjust and report key metrics on a regular basis.