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Senior Copywriter

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Location: San Jose, CA, United States 
Req ID: JR-9999035599


Western Digital®


We deliver the possibilities of data.  YOU define what’s possible.


The Sr. Copywriter is a key creative team member, supporting Western Digital marketing efforts by providing articulate copywriting, creative ideas and strategic input for marketing programs that drive consumer sales and strengthen the SanDisk brand. Under limited supervision and utilizing previous experience, the Sr. Copywriter will ensure that all copy clearly communicates the necessary ideas to meet business objectives, has good overall flow and personifies the voice and tone of the SanDisk brand. The ideal copywriter will distill technical concepts into clear, effective communications, is highly organized, and works effectively with a range of content contributors throughout Corporate Marketing and the Western Digital Consumer Brands business unit. The Sr. Copywriter will team up with Product and Brand Marketing to articulate product differentiation and then ensure that the brand's overall position, mission and values are expressed in a variety of materials. 


  • Develops, outlines, writes and edits copy and messaging for consumer-facing marketing materials (including but not limited to message maps, packaging, sales tools, product collateral, posters, web banners, video scripts, outbound email, presentations, and web content), based on interviews and background materials
  • Interacts with Brand Marketing, Product Marketing, Marcom, Web, and Regional Marketing teams worldwide
  • Proofreads and edits copy to ensure it is accurate, clearly written and adheres to brand style guides and brand standards
  • Partners with Brand and Creative teams to develop concepts/layout options for highly visible marketing initiatives and assets; responsible for writing content that clearly and creatively articulates these concepts
  • Ensures all messaging assets are up-to-date and relevant to the current marketing strategy and brand voice
  • Manages legal review; ensures copy is regulatory-compliant
  • Works with the Legal team to establish writing standards
  • Project manages multiple copy assignments simultaneously, setting priorities based on corporate and team objectives
  • Manages multiple feedback streams and exercises judgment in incorporating feedback
  • Able to work efficiently to meet deadlines

  • Bachelor's degree in Journalism, Communications, English or equivalent
  • 5-7 years of professional writing experience as part of a Corporate Marketing team
  • Experience developing concepts and copy for a wide range of consumer-facing marketing materials, preferably in the high-tech industry
  • Excellent writing and verbal skills
  • Makes complex information digestible, engaging and motivating
  • Proactively communicates and presents creative ideas and content to peers and management
  • Works well under pressure and in a fast-paced environment
  • Organized, methodical, results-oriented, strong project manager
  • Self-motivated, proactive, adaptable, and a team player
  • Excellent problem-solving skills
  • Strong knowledge of MS Word, PowerPoint


Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions.  Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess. 


Western Digital is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees. Western Digital does not unlawfully discriminate and complies with the laws and regulations set forth in the following EEO Is The Law poster: Equal Employment Opportunity Is The Law.


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