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Marketing Automation Specialist

Location: Irvine, CA, United States 
Req ID: JR-0000028238

Description

Western Digital®

 

We deliver the possibilities of data.  YOU define what’s possible.

 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Drive ecommerce and email marketing production, end-to-end execution for email programs

  • Work with the internal marketing team and/or third-party resource to develop appropriate digital collateral (email templates, landing pages, etc.).

  • Collaborate within the team and cross-functionally

  • Continually optimize email performance through iterative testing

  • Continually reassess strategies to drive profitable growth and contribute to a roadmap of initiatives to enable the defined strategic objectives

  • Run ad hoc analyses and collaborate with analytics and product team to optimize performance

  • Your experience and proficiencies:

  • Proficiency in HTML to be able to review WYSIWYG design for code optimization

  • Strong proficiency in Marketo.  Marketo certified expert is preferred.

  • Javascript experience is a plus

  • Efficient skills with design tools (Adobe Suite)

Qualifications

 

  • BA/BS or higher degree in communications, marketing, business or related field.

  • 4+ years relevant email experience, preferable in ecommerce space including

  • Managing email programs end-to-end with the Marketo Platform

  • A/B and multivariate testing and optimization

  • Highly analytical/data minded with the ability to convert performance insights into actionable decisions

  • Deep understanding of best practices and proven track record of launching successful email programs

  • "Responsible for producing standards-based, semantic markup and coding for responsive web design and email-blasts.

  • Staging, testing, and deploying campaigns in Marketo.

  • Resourceful self-starter/problem solver

  • Curious test and learn personality

  • Acute attention to detail

  • Extremely organized and highly accountable to deadlines

  • Ability to work both independently and as part of a team

  • Excellent oral and written communication skills are mandatory

 

ABOUT WESTERN DIGITAL

 

Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions.  Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess. 

 

Western Digital is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees. Western Digital does not unlawfully discriminate and complies with the laws and regulations set forth in the following EEO Is The Law poster: Equal Employment Opportunity Is The Law.

 

Western Digital participates in the E-Verify program in the US. For more information click hereEste empleador participa in E-Verify.