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Channel Marketing Manager NorthEast and Govt & Def

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Location: Remote Washington, WA, United States 
Req ID: JR-0000028061


As the Channel Marketing Manager, you'll be responsible for demand generation and pipeline acceleration. You should have experience managing integrated marketing campaigns targeting enterprise customers. You will have a demonstrated ability to effectively plan events and activities in the field and online. You will possess excellent communications skills, as the field organization liaison on programs and initiatives to sales and channel teams. You will be directly responsible for the ROI of marketing planning with sales team, channel and alliance partners, including event management & lead generation campaigns, communication, and overall program adoption. The ability to foster a healthy relationship between sales and marketing is a must. Comfort with and experience in a highly data-driven marketing organization is a must.  Self-starter that can multi-task in a very fast pace environment and ability to leverage all available resources. You will own an assigned region and report directly to the Senior Manager of Americas Channel Marketing.







  • Support development and awareness for enterprise solutions in assigned region.
  • Develop detailed bi-annual marketing plans with target partners that support annual business plan.
  • Plan and execute marketing activities and programs with partners including joint physical and virtual events, website co-marketing, and email campaigns.
  • Work with key stakeholders to manage and assess partner-initiated events before recommending a plan for execution.
  • Manage marketing development fund (MDF) allocation ensuring activity plans are in line with quarterly budgets, and events have a clear and tracked ROI.
  • Build solid relationships with sales, marketing, suppliers and partners to drive successful marketing activities.
  • Serve as the first point of contact for partner marketing questions and requests.
  • Provide market conditions, suggestions and ideas that enhance FMM processes and simplicity of operation.
  • Work with corporate marketing to implement programs and campaigns in the region from small to large.
  • Publish regular ROI reporting that include metrics, best practices and improvements